Privacy Policy

Introduction

At Pressmaster AI Inc. ("Pressmaster," "the Company"), user privacy is taken seriously. This Privacy Policy explains how Pressmaster collects, uses, and discloses information when individuals use the platform at https://app.pressmaster.ai and related services (the "Services"). The Services provide AI-powered content creation tools, including writing assistance, document generation, the Content Twin feature, and other content creation capabilities.

By using the Services, users accept the practices outlined in this Privacy Policy. Use of Pressmaster's Services is subject to the Terms of Service, which incorporates this Privacy Policy.

Critical Notice: Pressmaster uses third-party AI providers to power its content generation features. When users interact with AI features, their data—including any personal or sensitive information—is transmitted to these third-party providers. See "Third-Party AI Providers" section for details.

What This Privacy Policy Covers

This Privacy Policy covers how Pressmaster handles Personal Data collected when users access or use the Services. "Personal Data" means information that identifies or relates to a particular individual, including information referred to as "personally identifiable information" or "personal information" under applicable privacy laws.

Personal Data Pressmaster Collects

Categories of Personal Data Collected

The categories of Personal Data collected over the past 12 months, the purposes for collection, and categories of third parties with whom this data is disclosed:

Profile or Contact Data such as first and last name, email, username, and phone number.

Purpose: Providing, Customizing and Improving the Services; Marketing; Corresponding with Users
Disclosed to: Service Providers, Third-Party AI Providers, Advertising Partners

Payment Data such as payment card type, last 4 digits of payment card, billing address, billing phone number and billing email.

Purpose: Providing Services; Processing Payments
Disclosed to: Payment Processors (Stripe, Inc.)

Device/IP Data such as IP address, device ID, domain server, and type of device/operating system/browser.

Purpose: Providing and Improving Services; Marketing
Disclosed to: Service Providers, Analytics Providers, Advertising Partners

Web Analytics such as web page interactions and referring webpage/source.

Purpose: Providing and Improving Services; Marketing
Disclosed to: Service Providers, Analytics Providers

Geolocation Data such as IP-address-based location information.

Purpose: Providing and Improving Services; Marketing
Disclosed to: Service Providers, Advertising Partners

Content and Conversation Data such as all content created, prompts submitted to AI features, conversations with Content Twin, AI-generated outputs, and uploaded files.

Purpose: Providing Services; Personalizing User Experience; Generating Content
Disclosed to: Service Providers, Third-Party AI Providers

Biometric Data such as voiceprints derived from voice recordings when users utilize voice input features.

Purpose: Providing Voice-Enabled Services; Content Twin Personalization
Disclosed to: Service Providers, Third-Party AI Providers
See "Biometric Information Consent" section for detailed information

Sensitive Personal Information such as health data, personal stories, or other sensitive information voluntarily shared in content creation or AI conversations.

Purpose: Providing Requested Services; Generating Personalized Content
Disclosed to: Service Providers, Third-Party AI Providers

Note: Pressmaster does not use user content or conversation data to train its own AI models. However, data shared with third-party AI providers is subject to their policies.

Your Content Twin conversation data is used solely to personalize YOUR Content Twin experience.

- Does not train intentionally shared AI models except using Knowledge-graphs to store your data

- Remains isolated to your individual account

Commercial or Business Purposes for Collecting Personal Data

Providing, Customizing and Improving the Services:

Creating and managing user accounts
Processing content generation requests and delivering AI outputs
Personalizing the Content Twin and other features based on user interactions
Providing customer support
Improving the Services through analytics and testing
Doing fraud protection, security and debugging

Marketing the Services:

Marketing and promoting the Services
Showing advertisements, including targeted advertising

Corresponding with Users:

Responding to user inquiries and support requests
Sending service updates and communications

Legal and Safety:

Complying with legal obligations
Protecting rights, property, and safety
Enforcing agreements and policies

Sources of Personal Data

Users Directly:

Information provided when creating accounts or using the Services
Content created and conversations with AI features
Information submitted through contact forms, support requests, or surveys

Automatically Collected:

Through cookies and similar tracking technologies
Location data from IP addresses
Device and usage information when accessing the Services

Third-Party Sources:

Social media platforms when users connect their accounts
Analytics providers
Business partners and referral sources

Third-Party AI Providers

Critical Disclosure: Pressmaster uses third-party artificial intelligence service providers to power content generation features. When users employ these features, their data is transmitted to external AI providers.

Data Shared with AI Providers:

All prompts, queries, and instructions submitted by users
Content users request to be generated or analyzed
Conversation histories with the Content Twin
Any personal or sensitive information included in AI interactions
Files and documents uploaded for processing

How AI Providers Process Data: Third-party AI providers process user data to generate responses and content. Pressmaster engages these AI providers as data processors under Data Processing Agreements (DPAs) that contractually restrict their use and disclosure of information they process on behalf of Pressmaster. These providers are prohibited from using customer data for their own purposes, including training their own models. Data retention by AI providers for security and abuse monitoring purposes may range from 30 to 90 days.

Data Processing Agreements: Pressmaster enters into Data Processing Agreements with AI service providers and other third-party processors where required by law. These agreements ensure that processors handle Personal Data in accordance with applicable privacy laws and Pressmaster's instructions.

Important: While Pressmaster maintains contractual controls over AI providers as processors, their internal retention and security practices may vary. Users can review the general practices of major AI service providers through their publicly available documentation.

User Consent and Opt-Out:

By using AI-powered features, users consent to data transmission to third-party AI providers.

AI features are entirely optional. Users can maintain an active Pressmaster account and access non-AI features without using AI-powered content generation. Users who do not consent to third-party AI processing should not use AI features.

Users may discontinue use of AI features at any time without affecting their ability to use other aspects of the Services.

How Pressmaster Discloses Personal Data

Service Providers: Third parties that help provide the Services, including hosting providers, analytics services, customer support tools, and security providers.

Payment Processors: Stripe, Inc. processes payment card information. See Stripe's privacy policy at https://stripe.com/privacy.

Third-Party AI Providers: Third-party artificial intelligence providers process user content and conversations to generate AI responses (see section above).

Pressmaster Personnel: Pressmaster employees and contractors may access user Content Twin conversations and content solely for technical support, troubleshooting, and resolving technical issues when users request assistance. Access is limited to authorized personnel on a need-to-know basis and is subject to confidentiality obligations.

Advertising Partners: Ad networks and marketing providers receive device data, usage data, and cookie identifiers for targeted advertising. Under some state laws, this may constitute a "sale" of personal information.

Business Partners: Integration partners and referral sources may receive relevant user information.

Legal Obligations: Pressmaster may disclose data to comply with laws, enforce agreements, protect rights and safety, or respond to legal processes.

Business Transfers: In the event of a merger, acquisition, or sale, user data may be transferred to the acquiring entity.

With User Consent: Data may be shared for other purposes with explicit user consent.

De-Identified Data: Pressmaster may create and share aggregated, de-identified data that cannot identify individual users.

Cookies and Tracking Technologies

Pressmaster uses cookies, web beacons, and similar technologies to recognize devices and enhance user experience.

Types of Cookies:

Essential Cookies: Required for the Services to function (cannot be disabled).

Functional Cookies: Remember user preferences and settings.

Analytics Cookies: Help understand how visitors use the Services (e.g., Google Analytics). Users can opt out at https://tools.google.com/dlpage/gaoptout/.

Advertising Cookies: Used to deliver targeted ads and measure campaign effectiveness.

Managing Cookies: Users can control cookies through browser settings or the "Cookie Settings" link on the website.

Do Not Track: The Services currently do not respond to Do Not Track signals.

Biometric Information Consent

In order to provide voice-enabled features and personalize the Content Twin, Pressmaster may collect and process biometric information from users who utilize voice input functionality. This section provides detailed information regarding Pressmaster's collection, use, disclosure, and retention of biometric information.

What Is Biometric Information?

Under state biometric privacy laws (including the Illinois Biometric Information Privacy Act "BIPA," Texas Capture or Use of Biometric Identifier Act "CUBI," and Washington biometric privacy laws), "biometric information" means data derived from biometric identifiers that is used to identify an individual. A "biometric identifier" includes voiceprints, faceprints, fingerprints, retina or iris scans, and hand or face geometry.

For Pressmaster's Services, biometric information refers specifically to voiceprints—unique identifiers derived from voice recordings when users employ voice input features.

Collection of Biometric Information

When Collected: Pressmaster collects biometric information (voiceprints) only when users voluntarily choose to use voice input features within the Services.

What Is Collected: Voice recordings submitted by users, from which voiceprint data may be derived to identify the user and personalize their Content Twin.

Purpose of Collection: Biometric information is collected to:

Enable voice-to-text functionality
Personalize the Content Twin to recognize and respond to the user's voice
Improve voice recognition accuracy for individual users
Provide voice-enabled content generation features

User Consent

Written Consent Required: Before first use of voice input features, users are presented with a clear written consent notice explaining the collection, use, storage, and retention of biometric information. Users must affirmatively consent to biometric data collection before voice features become available.

By providing written consent and using voice input features, users explicitly consent to Pressmaster's collection, use, storage, and disclosure of their biometric information as described in this Privacy Policy.

Users are not required to use voice features. Voice input is entirely optional, and users may access all core Services without providing biometric information. Users may withdraw consent at any time by discontinuing use of voice features and requesting deletion of biometric data.

Disclosure of Biometric Information

Pressmaster may disclose biometric information to:

Service Providers: Third-party hosting providers, cloud storage services, and technical infrastructure providers who process biometric data on Pressmaster's behalf. All service providers are contractually restricted in their use and disclosure of biometric information.

Third-Party AI Providers: Voice recordings and derived voiceprints may be transmitted to third-party AI service providers to process voice input and generate responses. These providers are contractually obligated to protect biometric data and use it solely for providing AI services to Pressmaster.

Legal Authorities: When required by law, regulation, legal process, or governmental request.

Pressmaster does not sell, lease, or trade biometric information to third parties. Pressmaster does not disclose biometric information to third parties except as described in this section.

Retention and Deletion of Biometric Information

Retention Period: Pressmaster retains biometric information for the duration of the user's active account or until the user requests deletion, whichever occurs first.

Illinois Residents: For users located in Illinois, biometric information will be permanently deleted within three (3) years of the user's last interaction with the Services, or when the initial purpose for collecting the biometric information has been satisfied, whichever occurs first.

Other States: Retention periods comply with applicable state biometric privacy laws.

Deletion Upon Request: Users may request deletion of their biometric information at any time by contacting support@pressmaster.ai or deleting their account. Upon receipt of a deletion request, Pressmaster will permanently and irretrievably delete all biometric information within thirty (30) days, except where retention is required by law.

Third-Party AI Providers: Biometric data transmitted to third-party AI providers is subject to their retention policies, which may range from 30 to 90 days. Pressmaster will request deletion from these providers, but cannot guarantee immediate removal from their systems.

Security of Biometric Information

Pressmaster implements reasonable security measures to protect biometric information, including:

Encryption of biometric data in transit and at rest
Access controls limiting biometric data access to authorized personnel only
Secure storage infrastructure with industry-standard protections
Regular security audits and assessments

User Rights Regarding Biometric Information

Users have the right to:

Request access to biometric information collected about them
Request deletion of biometric information at any time
Withdraw consent for biometric data collection by discontinuing use of voice features
Receive information about how biometric data is used and disclosed

To exercise these rights, contact support@pressmaster.ai.

State-Specific Biometric Rights

Illinois (BIPA): Illinois residents have additional rights under BIPA, including the right to sue for violations. Pressmaster complies with all BIPA requirements, including obtaining informed written consent, publishing retention schedules, and limiting disclosure to authorized parties.

Texas (CUBI): Texas residents have rights under CUBI, including protection against unauthorized biometric data capture and commercial disclosure.

Washington: Washington residents have rights under state biometric privacy laws regarding collection, use, and disclosure of biometric data.

User Responsibility for Generated Content

Important Notice: Users are solely responsible for the content generated using Pressmaster's Services, including content created through AI-powered features and the Content Twin.

Pressmaster provides tools and technology to assist with content creation, but users retain full responsibility for:

Reviewing all AI-generated content before use or publication
Ensuring generated content is accurate, appropriate, and complies with applicable laws
Verifying that generated content does not infringe intellectual property rights, defame individuals, or violate any third-party rights
Confirming that content meets professional, ethical, or industry standards relevant to the user's purpose
Determining whether generated content is suitable for the user's intended use

AI-generated content may contain errors, inaccuracies, or inappropriate material. Users must exercise independent judgment and should not rely solely on AI-generated outputs without review.

Pressmaster does not:

Guarantee the accuracy, completeness, or reliability of AI-generated content
Assume liability for how users employ or distribute generated content
Endorse or verify content created through the Services
Take responsibility for user decisions based on generated content

Users agree to indemnify and hold Pressmaster harmless from any claims arising from their use of generated content. See the Terms of Service for complete details on user responsibilities and limitations of liability.

Data Security

Pressmaster implements reasonable technical, organizational, and administrative security measures to protect Personal Data, including:

Encryption in transit and at rest
Secure API connections with third-party AI providers
Access controls and authentication requirements
Regular security assessments

However, no system is completely secure. Users are responsible for protecting their account credentials and should notify Pressmaster immediately at support@pressmaster.ai of any unauthorized access.

Data Retention

Pressmaster retains Personal Data only as long as necessary for the purposes outlined in this Privacy Policy, unless longer retention is required by law.

General Retention:

Account data retained while accounts are active
Conversation data retained to maintain Content Twin personalization
Payment records retained for accounting and tax purposes (typically 7 years)
Biometric information (voiceprints) retained for the duration of active accounts or up to 3 years from last use for Illinois residents

Deletion: Users can request deletion of their data. Upon deletion, Pressmaster removes data within 30 days, except where retention is legally required. Biometric information is permanently and irretrievably deleted upon account deletion or user request. Data already shared with third-party AI providers is subject to their retention policies, which may range from 30 to 90 days.

Children's Privacy

The Services are not intended for children under 13 years of age (or under 16 in the EU/UK). Pressmaster does not knowingly collect Personal Data from children and does not intentionally target children for marketing or Services.

Age Gating: Users must confirm they meet the minimum age requirement during account registration. Pressmaster employs age verification mechanisms to prevent access by children.

Parental Notice: If Pressmaster learns that a child's information has been collected without appropriate parental consent, the data will be deleted promptly. Parents or guardians who believe their child has provided information to Pressmaster should contact support@pressmaster.ai immediately.

User Rights and Choices

Depending on location, users may have rights regarding their Personal Data:

Access: Request confirmation of what Personal Data Pressmaster holds and obtain a copy.

Correction: Request correction of inaccurate or incomplete information.

Deletion: Request deletion of Personal Data.

Portability: Request data in a machine-readable format.

Opt-Out of Marketing: Unsubscribe from marketing emails or adjust preferences.

Opt-Out of Sale/Sharing: Opt out of data sharing for advertising purposes.

To Exercise Rights: Contact support@pressmaster.ai or submit requests through account settings.

Verification: Pressmaster may verify user identity before processing requests.

Non-Discrimination: Users will not be penalized for exercising privacy rights.

State-Specific Privacy Rights

California (CCPA/CPRA)

California residents have additional rights:

Right to know what Personal Data is collected
Right to delete Personal Data
Right to correct inaccurate data
Right to opt out of "sale" or "sharing" for targeted advertising
Right to limit use of sensitive personal information

Categories Sold/Shared for Advertising:

Profile/Contact Data
Device/IP Data
Web Analytics
Geolocation Data

To Opt Out: Email support@pressmaster.ai or use "Cookie Settings."

Virginia, Colorado, Connecticut, Utah, Montana, Oregon, Texas

Residents of these states have rights to access, delete, correct, and port data, and to opt out of targeted advertising and sales.

To Exercise Rights: Contact support@pressmaster.ai.

Washington State - Consumer Health Data

Washington residents who share health information in AI conversations have additional rights under the My Health My Data Act:

Right to access health data
Right to delete health data
Right to withdraw consent for health data processing
Right to know third parties who receive health data

Health Data Sharing: When users share health information in conversations, it may be transmitted to third-party AI providers.

To Exercise Rights: Contact support@pressmaster.ai.

Appeals: If a privacy request is denied, Washington residents may appeal by contacting support@pressmaster.ai. If the appeal is denied, users have the right to contact the Washington Attorney General at https://www.atg.wa.gov/file-complaint.

European Union and United Kingdom (GDPR)

EU/UK residents have rights under GDPR:

Right to access, rectify, erase, restrict processing, and port data
Right to object to processing
Right to withdraw consent
Right to lodge complaints with supervisory authorities

Legal Basis for Processing:

Pressmaster processes Personal Data under the following legal bases:

Contractual Necessity: Account data, profile information, payment data, and content/conversation data necessary to provide the Services
Legitimate Interests: Analytics, product improvement, security and fraud prevention, and marketing to existing customers
Consent: Marketing emails to prospects, optional analytics cookies, advertising cookies, and biometric data collection
Explicit Consent: Biometric information (voiceprints) collected through voice features
Legal Obligation: Compliance with applicable laws, tax requirements, and regulatory obligations

International Transfers: Data is processed in the United States. Pressmaster uses Standard Contractual Clauses and appropriate safeguards for transfers.

EU/UK Contact: For GDPR matters, contact support@pressmaster.ai or the Company's data protection representatives.

International Data Transfers

The Services are hosted in the United States. Personal Data collected from users outside the United States is transferred to and processed in the United States, where data protection laws may differ. By using the Services, users consent to these transfers.

Pressmaster implements appropriate safeguards including:

Standard Contractual Clauses with service providers
Data Processing Agreements with third parties
Security measures to protect data in transit and at rest

Email Marketing

Pressmaster may use Personal Data to send newsletters and promotional materials. Users may opt out by following unsubscribe instructions in emails or contacting support@pressmaster.ai.

Email marketing is managed through ActiveCampaign. See their privacy policy at https://www.activecampaign.com/legal/privacy-policy.

Payments

Stripe, Inc. processes all payment card information. Pressmaster does not store payment card details. Stripe's handling of payment information is governed by their Privacy Policy at https://stripe.com/us/privacy. Stripe adheres to PCI-DSS standards.

Changes to This Privacy Policy

Pressmaster may update this Privacy Policy periodically. Users will be notified of material changes via email and/or prominent notice on the Services. Continued use of the Services after changes indicates acceptance of the updated Privacy Policy.

The "Effective Date" at the top indicates when the current version became effective.

Governing Law and Dispute Resolution

This Privacy Policy is governed by the laws of the State of Delaware, United States, without regard to its conflict of law provisions.

Any disputes arising out of or relating to this Privacy Policy or the processing of Personal Data shall be subject to the exclusive jurisdiction of the state and federal courts located in Delaware, unless otherwise required by applicable law.

For users in the EU/UK, this governing law provision does not affect rights provided under GDPR or other mandatory consumer protection laws.

Arbitration: Disputes may be subject to binding arbitration as set forth in Pressmaster's Terms of Service. Users should review the Terms of Service for complete dispute resolution procedures.

Contact Information

For questions about this Privacy Policy or to exercise privacy rights, contact:

Pressmaster AI Inc. Email: support@pressmaster.ai Website: https://www.pressmaster.ai

For EU/UK Data Protection Matters: Contact support@pressmaster.ai for data protection representative information.

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