How Agencies Make Money with White Label PR Services

White label PR services let agencies offer professional PR solutions under their own brand without the need for added infrastructure or staff. Here’s how they help agencies grow:

• Boost Revenue: Agencies can resell PR services with a markup, creating profitable pricing models.
• Save Time: AI-powered tools speed up content creation by up to 9×.
• Improve Close Rates: One agency increased their close rate from 8% to 21% by using a white-labeled newsroom in their sales process.
• Offer Scalable Solutions: Services include content creation, media distribution, and performance tracking - all customized to client needs.

Understanding White Label PR Services

What White Label Means

White label PR services allow agencies to offer professional public relations under their own branding by outsourcing the execution to specialized providers. This setup lets agencies maintain control over client strategy and relationships while relying on external tools and infrastructure. It’s an efficient way to focus on growth without the need to build complex systems from scratch.

White Label PR Basics

• Content Creation: AI-powered tools craft PR content tailored to each client's tone and style.
• Distribution: Automated systems handle publishing across multiple channels.
• Performance Tracking: Analytics and reporting tools measure ROI and campaign effectiveness.

"After using Pressmaster for about 3 months and sending my Newsroom as part of my sales process for my agency, we went from an 8% close rate to 21% with cold email leads. People on our sales calls give us props for doing this and say it's very professional. Also, Pressmaster has been helpful because I don't have a lot of time to create content." – Adrian Zaldivar, Founder ^[1]

Main PR Services Offered

• Content Creation: Includes AI-driven writing, trend analysis, and capturing the client’s voice.
• Media Distribution: Automated publishing across various platforms.
• Analytics: Real-time tracking and customizable reporting.

The real advantage lies in how agencies use these tools to stand out. By focusing on strategic insights and letting AI handle execution, agencies can deliver impressive results without increasing their operational workload.

Up next, we’ll explore how to price and package white label PR services to boost profitability.

Making Money with White Label PR

Setting Service Prices

Once you've outlined your core PR services, it's time to figure out pricing that ensures profitability. Agencies often calculate prices by adding a markup to the platform's base cost. This covers strategy, content customization, client management, and reporting. For instance, if you're spending $72/month on the Pro plan, you can create client packages that account for labor and overhead while still delivering a solid return on investment.

Creating Tiered Service Packages

To cater to various budgets and goals, consider offering tiered service plans:

• Starter: Includes AI-generated articles, branded newsroom setup, and social media distribution.
• Professional: Adds AI-driven trend monitoring and press release distribution to all Starter features.
• Enterprise: Builds on the Professional plan with expert interview options and custom performance reports.

Monthly Service Plans

Recurring monthly retainers can provide steady income and foster long-term client relationships. A typical plan might include:

• Core PR services: Weekly content creation, social media management, and basic analytics.
• Additional features: AI-powered trend alerts and early identification of relevant topics.
• Performance tracking: Metrics like post impressions and follower growth.

Up next, explore how to implement these packages with Pressmaster.ai's white-label tools.

When is White Labeling Your Services a Good Idea

Setting Up Pressmaster.ai White Label Services

Pressmaster.ai offers Starter, Professional, and Enterprise plans that you can customize and deliver under your brand using its white-label features.

Account Setup Steps

Once your packages are ready, follow these steps to configure the white-label features:

• Set up a custom domain for a branded experience
• Add your brand colors and logo for personalization
• Customize newsroom templates to match your style
• Configure client workspaces for easy management
• Set team access controls to manage collaboration

Creating PR Content

Streamline your PR workflow by capturing client input, generating content, and automating distribution:

1. Client Voice Capture
   Share a branded interview link with clients to gather their insights.
2. Content Generation
   Pressmaster.ai's AI processes the input to create press releases, articles, and social media posts tailored to each client’s voice.
3. Distribution Setup
   Automate publishing across channels like social media, blogs, and press networks directly from your dashboard.

Client Performance Reports

Provide clients with detailed performance insights through:

• A branded analytics dashboard
• Reports (on-demand or scheduled) featuring engagement, reach, distribution, and growth metrics
• Recommendations that include your logo and domain for a polished, professional touch

Advantages and Planning Tips

With your white-label platform ready to go, you're set to gain key benefits and follow clear planning steps:

Main Advantages

With branded analytics, agencies can:

• Scale content creation significantly using AI-driven workflows.
• Maintain each client's distinct voice across all channels.
• Automatically identify trends to position clients as industry leaders.

The platform's ability to learn each client's voice and positioning ensures consistent communication across channels ^[1]. For example, Wesley Pitts, Founder at KnoxBots, TerraSYNC, achieved a 10,643% increase in post impressions and a 24% growth in followers in under a week ^[1].

The trend-spotting feature is another game-changer. It identifies emerging topics weeks ahead of the curve, helping agencies stay ahead. This proactive strategy has real results - Ati Dalgaard, Founder and CEO at We Are Genie Ltd, gained 400+ LinkedIn followers in a single day by leveraging these tools ^[1].

Planning Guidelines

• Strategic Content Development: Dedicate time to crafting unique insights and perspectives tailored to each client.
• Quality Control Framework:
  • Ensure voice consistency to keep messaging aligned with each client's tone.
  • Verify facts to enhance credibility.
  • Monitor performance metrics to demonstrate ROI.
• Client Relationship Management: Strengthen relationships with:
  • Regular updates through branded reports.
  • Trend-based content suggestions to showcase value.
  • Consistent communication using your white-label platform.

Conclusion

White label PR services offer measurable benefits, including audience growth and improved close rates, all without the need for additional staff or infrastructure. These benefits make white label PR a smart addition to any agency's growth plan. When combined with tiered pricing, it can also ensure steady revenue streams.

FAQs

What are the main advantages of using white label PR services for my agency?

White label PR services allow your agency to offer professional public relations solutions under your own branding without the need to build these services in-house. The key benefits include:

• Increased Revenue: You can sell PR services to your clients at a markup, generating additional income while keeping your operational costs low.
• Time and Resource Savings: Instead of investing in developing expertise or hiring a dedicated PR team, you can focus on your core services while leveraging ready-made solutions.
• Enhanced Client Trust: Delivering high-quality PR services under your agency's name boosts your credibility and strengthens client relationships.

By using white label PR services, your agency can expand its offerings and grow its business without the overhead of creating new capabilities from scratch.

How can I price and package white label PR services to meet diverse client needs?

To effectively price and package white label PR services, start by understanding your clients' specific goals and budgets. Create tiered packages that cater to different needs, such as basic, standard, and premium options. Each package can include varying levels of services like press release creation, distribution, and performance reporting.

When setting prices, consider factors like the complexity of the services, the time required, and the value provided to the client. It's also helpful to research market rates to stay competitive. Offering transparent pricing and clearly outlining the benefits of each package can help clients make informed decisions while ensuring profitability for your agency.

How can I set up and personalize my white label PR services platform?

Setting up and personalizing your white label PR services platform is a straightforward process that allows you to create a branded experience for your clients. Start by selecting a reliable white label PR service provider, ensuring they offer customization options that align with your agency’s needs. Once you have access, you can typically add your logo, brand colors, and custom domain to make the platform feel like your own.

Next, configure the service offerings you want to provide, such as press release distribution, media outreach, or analytics reporting. Tailor the platform’s features to match your agency's strengths and the specific needs of your clients. Finally, test the platform thoroughly to ensure everything runs smoothly before presenting it to your clients. By creating a seamless, branded experience, you can build trust and generate revenue efficiently.

Related posts

• Engage Your Audience: Leveraging Newsroom Automation for Timely Updates
• Scalability Solutions: Growing Your Brand with White Label PR
• Crafting a Unique Brand Voice: White Label PR Made Easy
• AI-Powered PR Tools: Streamlining Your Workflow for Greater Success